Basically Pay-Per-Click is a type of internet marketing, which means you only pay to advertisers each time your ad is actually clicked on.
Advertising through search engines, such as Google Ads is the most common form of PPC advertising. Where advertisers put up the keywords and the ads appear at the top of Search Engine Result Pages (SERPs) when someone searches anything related to the keyword.
Through Social Media Platforms you can also do PPC advertising, such as Instagram, Facebook and YouTube etc. and you can also use websites to display your advertising.
How does PPC Work?
PPC advertising allows advertisers to put on specific wordings or keywords for the ads they want to appear in search engine results. Then the advertiser is charged a fee every time the ad is clicked by the user because the advertiser’s ad will appear on the top of the results when any user search for one of those phrases or keywords.
To target specific demographics, locations, interests etc. advertisers create campaigns. They will create maximum set of keywords related to their target.
According to the advertiser’s bid amount, quality of the ad, Pay-Per-Click strategy and campaign planning the search engine’s algorithm determine which ads to show in what order.
Top PPC advertising platforms
There are many platforms that offers PPC advertising solutions. Most popular platforms are Google, Facebook and Microsoft Bing.
- Google Ads
Google is the most popular search engine. No other search engine can compare to its global popularity and that’s why Google Ads’ paid advertisement fees is higher.
Google processes 99,000+ search inquiries every second, the chances can be higher of your ad will get seen by your targeted audience.
- Facebook Ads
Organizations and businesses can promote their services or products on the Facebook platform. The ads may appear in the news feed of the Facebook user. You can make different types of ads for your brand. Facebook algorithm uses the information related to your campaigns to show the ads to the specific users who are most likely to be interested in your product or service that is being advertised.
- Instagram Ads
Individuals and Businesses can promote their services and products on the Instagram through Instagram ads. It will be displayed in the form of sponsored posts, which will be shown in users’ newsfeed and it may look similar to regular posts.
There are several different types of ads that Instagram offers like photo ads, video ads, stories ads and IGTV ads.
- Microsoft Ads
Microsoft Advertising was previously known as Bing Ads, the platform allows users to create and run ads on the search engine of Microsoft Bing.
The advertisers can use the platform to create different types of ads related to shopping ads, product ads, service ads, video ads etc.
Importance of PPC
- Reach your targeted audience
Pay-Per-Click advertising allows marketers to target the specific audience, interests and location, which helps in reaching the right prospective. Based on their interests and behaviors, it can also target individuals. Social Media ads can also help you to reach your ad to the community that’s likely to convert into sale.
- Quick Results
PPC advertising immediately drives traffic to your website, whereas SEO can take more time to show results. Platforms generally accepts ads the same day, providing maximum display almost immediately. This could be an image through Instagram, a text ad through Google search, or even it can also be a video featured on YouTube.
Using all kind of platforms can easily increase the visibility of your brand.
- Cost Effective
In comparison with traditional advertising methods, the PPC advertising can be more cost-effective. Traditional advertising such as printed ads and advertising through TV takes a lot of money. On the other hand, in PPC marketers only have to pay when the user clicks on their ad, and they can also set a budget for their campaign.
Pay-Per-Click advertising provides measurable results. Marketers can easily track their conversions, ROI (Return on Investment) and other key performance indicators.
Brand awareness can be increased with the help of PPC advertising. Users can see the brand and remember it, even also if they don’t click on the ad.
Today, 90% of the world’s population turns to online search to find service & local products. Not only that, 70% of people agree that paid marketing make it easier to find the online information they’re looking for, and 60% of online searchers say they click on paid advertisement.
PPC advertisement helps your business in so many different ways including the growth of your business. Siteadda Lab is an IT company in Indore that can help with all kinds of services related to your business.