Having a Video Content for your business can help you to boost your marketing strategies, in a survey it is found that around 63% of the businesses have started using this marketing technique for the growth of their business brand. Out of those 80% businesses stated that Video Marketing helped them in generating leads and it is an important factor in their strategy.
Video media combines both the elements, Blogging and Photo Designing together that shows your company’s full identity and helps you in making more connection with your customers. Using Videos for promoting your business is worth considering because in digital marketing tools it is one of the most profitable and versatile for your business.
Importance and Benefits of using video marketing for your brand.
- Optimized videos increase Search Engine Optimization (SEO)
Transform your video content marketing from standard to SEO – optimized, it is the easiest way to modernize your business brand. Your caption plays an important role in implementing the message. They also give more words to search engines. Create something eye-catching video thumbnail and quality video to attract more customers.
- Stand out on social media
Now-a-days, audience are more engaged in video content in social media platform. Instagram, Facebook, Twitter and even LinkedIn have this feature, if you want the engaged audiences and want to stand out then you should use more of video content.
- Video Boosts Sales
It can directly lead to sales. Most of the users watch videos of the products before buying. Just like an image can boost your engagement, imagine what a moving picture can do to your business.
- Increases ROI
Video Production is not cheapest task, but it pays off big time. If your content is good and understandable to audience and people can understand what message, the Video is about then it works like magic. It doesn’t have to be perfect, it all about the content that matters.
According to a survey, around 80% of businesses said that video content has increased their Rate of Interest.
- Video build trust
It gives confidence to customer to purchase your goods or service. The whole concept of video marketing is based on creating long-terms relationships and trust with customers.
- Video marketing is more appealing to mobile users
90% of mobile users watch videos in their phone. Reports of YouTube says that mobile video consumption rises every year. Smartphone video viewers are also likely to pay attention to ads or branded content on YouTube.
There are many more importance of using Video content in your business. Video ads works like magic, it is also highly effective on social media platforms. Sharing videos also increases the brand awareness because when people love the content you shared they will automatically share the video to their friends and loved ones.
But you should remember one thing that, people in social media like to share emotions and not stats.
Video content marketing have become more and more universal and affordable. Videos can easily spread across the world.
Making marketing videos requires knowledge of human mind and creativity according to your business.
The following are the popular types of videos used by businesses
- Corporate videos
Corporate videos are created for non-advertising purposes by organizations. It is made to demonstrate what your company is all about. So that customers get to know the goals and values of the business and who are you as a brand.
- Demo videos
Demo videos are very simple and short that explains about the product or service and benefits of the products.
- Sales videos
For growing your business sales videos can be significant because they play an important role in attracting new buyers and partners, it can be like sale presentation. In which you can showcase the benefits of your product and services and also the benefits of working with you.
- Explainer videos
Explainer Videos are much like demo videos but they focus on explaining how their products or service contribute to help their customers.
- Testimonials
Customers can be the best Brand Ambassadors, customer’s testimonial videos can help in building trust among other customers and can influence your target market.
Although it can be challenging to express the right message to your customers effectively because of the other organizations and your competitors are creating more and more videos.
Don’t worry, if your company and you are new to world of Video Designing. Siteadda have the experienced team that can help you in overcoming this challenge easily. Video Designed in a very unique way that expresses and shows what your business is all about.