Agency Business Digital Marketing SEO SMO

Difference Between SEO and SMO

Siteadda - SEO-VS-SMO

Meaning of SEO

SEO stands for “Search Engine Optimization”. Basically Search Engine Optimization is the process of improving and increasing the visibility of your website in search engines like Google, Bing, Yahoo or any other search engines whenever people search for information, topics your website contains, service you provide or the product you sell.

The main advantage of Search Engine Optimization is that, it attracts more and more website visitors and internet users to your website. Whenever people want to go somewhere, find information or to buy anything online, their first step will be to search online. Like that, people will easily find your website.

For SEO you need to set goals because it is a long term plan. Organic search has the highest chances of Rate of Interest for your website, you can use the power of search engines for the growth of your business. To get more traffic on your website and to rank higher on Google or any other search engines, SEO is important. In search engines Google is the most used on, it captures around 90% of market share.

Advantages of SEO

  • Your website will get more traffic because it is optimized by Search Engine Optimization. Whenever anyone search anything on google or any search engines, your website will be suggested, if any information is related to your website.
  • People will trust you, if you are trusted by Google. Users believe that Google suggest the best option all over available on the platform, if you rank higher on Google the chances of creditability will be higher for your business.
  • Investing your money on your website and into better marketing promotion campaigns regarding your website. Rate of Interest will be higher, your website will come under top performing sites.
  • If you have more target keywords, then your website will get more relevant traffic.

Meaning of SMO

SMO stands for “Social Media Optimization”. When we utilize and use the Social Media Sites to promote and spread awareness regarding our business or brand and its online presence, it is known as Social Media Optimization.

You can use some popular platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Pinterest and some other Digital Marketing platforms to promote your business.Social Media Platforms give permission to every user to post their content related to anything instantly. Many companies create content regarding their business to post online and after posting the content they can easily share the information to anyone and it can reach to anyone available on the media. Out of every company, NIKE have the best Social Media Optimization strategies. It has enormous reach on social media platforms, with an approx. of 295 million followers.

Advantages of SMO

  • Messages on Social Media can be customized anytime the account holder wants and it doesn’t require any professionals for changes because it is easy to use.
  • Unique contents are created in SMO for Social Media sites that attracts users to know more about the business.
  • With the help of Search Engine Optimization, you can also stay updated what your competitor is upto on their business.


SEO (Search Engine Optimization) is the process of improving your website and increasing your website’s visibility on the search engine for more traffic in your website, while SMO (Social Media Optimization) is the process where Social Media Platforms are used for promotion and reach.

  • SEO increases website visibility if you have created the website according to search engine rules and in case of SMO you have to use third-party website or app to promote your business.
  • Keywords play the most important role in SEO, while in SMO content is important.
  • SEO takes a lot of time to build-up and rank a website high. SMO just need a better content to attract users.

SEO and SMO both are great way to grow your business and generate traffic or leads. Make your online presence of your business stronger to rank higher. Always be vastly superior in terms of competition with your competitors.Choose our company Siteadda labs for your business today.

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